By reading this article, you will learn how to explore trending topics related to your niche.
You will also know how essential it is to stay current, attract more visitors, and engage your audience. So, here’s an in-depth step-by-step guide on how to discover trending topics within your niche, using a variety of methods.
- Social media platforms: As we all know, Monitor popular social media platforms such as Twitter, Facebook, Instagram, and LinkedIn. Follow relevant industry influencers, join relevant groups or communities, and observe trending hashtags or discussions. Social media platforms often reflect current trends and provide valuable insights into what topics are gaining attention.
- Google Trends: Utilize Google Trends to identify popular topics and track their search popularity over time. Enter keywords related to your niche to see their search interests, regional interests, related queries, and rising trends. You can also set up email alerts to receive notifications when certain keywords or topics start trending.
- Industry news and blogs: Stay updated with industry news and blogs to discover emerging trends and topics. Follow reputable sources in your niche and subscribe to relevant newsletters. Industry publications, forums, and expert blogs often cover trending topics and provide insights that can help you identify subjects to explore.
- Online communities and forums: Engage with online communities and forums related to your niche. Platforms like Reddit, Quora, and niche-specific forums provide opportunities to interact with like-minded individuals and identify topics that are currently popular or generate discussion. Pay attention to questions, concerns, and emerging trends discussed within these communities.
- Keyword research tools: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular keywords and search terms within your niche. Look for keywords with a significant search volume and a rising trend. These tools can also provide related keywords and topic suggestions that are currently in demand.
- Trending news platforms: Keep an eye on trending news platforms such as BuzzFeed, Google News, or Trending Topics on social media. These platforms highlight popular news stories, viral content, and trending topics across various industries. While not all trending news may be directly related to your niche, you can often find connections or draw inspiration from these topics.
- Analyze competitor content: Research your competitors’ websites, blogs, and social media channels. Analyze their most shared, liked, or commented-on content. Identify topics that are resonating with their audience and generate engagement. Consider how you can provide a unique perspective or add value to those topics.
- Customer feedback and inquiries: Review customer feedback, inquiries, and comments on your website, blog, or social media platforms. Look for recurring themes, questions, or concerns. Your audience’s feedback can reveal what topics they are interested in and what information they are seeking. Addressing their needs can lead to valuable content ideas.
- Web Analytics Data: Analyze your website’s analytics data to understand which topics or types of content attract the most traffic or engagement. Look for patterns on popular pages, high bounce rates, or frequently searched keywords. This data can give insights into what content resonates with your audience and guide your future topic exploration.
- Collaboration and expert opinion: Reach out to industry experts, influencers, or collaborators within your niche. Conduct interviews, seek guest contributions, or collaborate on content projects. These interactions not only provide valuable insights but also help you tap into the expert’s network and leverage their audience for additional exposure.
- Google and social media autocomplete: Take advantage of Google’s autocomplete feature by entering relevant keywords in the search bar. The suggested search queries can indicate popular topics and questions. Similarly, pay attention to the autocomplete suggestions on social media platforms like Instagram or YouTube, as they can highlight trending topics or popular hashtags.
- Analy12. Analyze audience engagement metrics: Evaluate the engagement metrics of your existing content. Identify which topics or types of content you receive the most likes, shares, comments, or backlinks. This data can indicate what resonates with your audience and help you identify similar or related topics to explore further.
- Conduct surveys and polls: Create surveys or polls to directly engage with your audience and gather their opinions on potential topics or areas of interest. Use tools like Google Forms and social media polls to collect feedback and insights. Ask open-ended questions to encourage participants to suggest trending topics or areas they would like to learn more about.
- Monitor industry conferences and events: Stay informed about industry conferences, trade shows, and webinars. These events often showcase the latest trends, innovations, and hot topics within your niche. Attend sessions, listen to keynote speeches, and follow event hashtags on social media to discover emerging trends and topics discussed by industry leaders.
- Monitor popular podcasts and YouTube channels: Identify popular podcasts or YouTube channels within your niche. Listen to or watch episodes to gain insights into the topics that are currently discussed or generating interest. These platforms often feature interviews, discussions, or expert opinions that can provide inspiration for your own content.
- Consider seasonality and current events: Take into account seasonal trends and current events that may impact your niche. For example, holidays, seasons, or global events can create trending topics or themes that are relevant to your audience. Aligning your content with these occasions can help you stay timely and capture the interests of your audience.
- Combine trends with your expertise: While exploring trending topics, ensure that they align with your expertise and are relevant to your brand. Choose topics that you can provide valuable insights on and that fit within your niche. Combining trending topics with your unique perspective and knowledge will help you establish authority and stand out from the competition.
- Consistently track and adapt: Trends can change rapidly, so it’s important to consistently track and adapt to new developments. Stay vigilant, regularly revisit your research methods, and refine your content strategy based on the evolving interests of your audience.
In other words, exploring trending topics is a great way to stay ahead of the curve and create content that is relevant to your audience. By following the tips above, you can definitely find trending topics that are related to your niche and use them to create engaging and informative content.
Additional Key Points:
Here are some more tips for exploring trending topics in addition to the above-mentioned:
- Be specific. If you’re looking for trending topics, be as specific as possible. As a result, this will help you narrow down your search and find topics that are relevant to your niche.
- Be timely. Trending topics can change quickly, so, it is important to be timely with your research. If you find a trending topic that you think is worth exploring, act on it quickly before it loses momentum.
- Be creative. Another key point is that, don’t just rehash what other people are saying about trending topics. All in all, use your creativity to come up with new and original ideas for content.
Lastly, by combining multiple research methods and monitoring various sources, you can gain a comprehensive understanding of the trending topics within your niche. Remember to tailor your content to meet the needs and interests of your specific audience while leveraging these trends to drive engagement and visibility.